
Key Points
- With interest rates expected to stay elevated, investors are turning to dividend-paying consumer staples stocks like Walmart, Procter & Gamble, and Coca-Cola for stability.
- Walmart is attracting higher-income shoppers and trades about 12% below its price target, while its dividend has grown for 53 consecutive years.
- Procter & Gamble and Coca-Cola, both dividend kings with 70 and 64 years of increases respectively, continue to post sales growth that supports their recent stock rallies.
Investors hoping for relief from lower interest rates may have to keep waiting. With borrowing costs threatening to stay higher for longer, many are turning to dividend stocks. Growth stocks feel the pinch of expensive capital. Defensive sectors look like a safer place to park money.
Consumer staples stocks are at the front of that line. Demand for food, beverages and toiletries holds up even when prices rise. That steady demand produces predictable cash flow, and predictable cash flow funds reliable dividends.
Dividends have made these safer bets more attractive. The Consumer Staples Select Sector SPDR ETF (NYSEARCA: XLP) yields about 2.5%, and telecom giant AT&T (NYSE: T) offers roughly 5.1%.
Still, perception and fundamentals don’t always line up. Some staples stocks are rallying on their safety label alone. Others are earning the bid with real business momentum. The three below are all dividend kings, and each has a growth story that goes beyond being a defensive stock.
Higher-Income Shoppers Power a Dividend Leader
Walmart (NASDAQ: WMT) is a blue-chip stock that isn't exactly out of favor with investors, but it's not getting love either. As of this writing, WMT has a pedestrian gain of around 6% in 2026.
However, over the last 30 days, the stock has risen 10%. For investors looking for the safety of dividend stocks, Walmart is the cream of the crop.
In its last few earnings reports, Walmart has commented on the increase in traffic from higher-income consumers who are coming to the store for both staples and discretionary purchases. That's one reason why the company has increased its full-year revenue and earnings per share (EPS) guidance. Those shoppers tend to stick around once they find the value.
On the other hand, Walmart isn't without its challenges. The company is feeling the pressure from rising fuel costs, which, if they continue to rise, will make it difficult for the retailer to avoid passing those costs along to consumers. That said, few retailers have Walmart’s scale to absorb cost pressures before raising prices.
WMT is trading approximately 12% below its consensus price target of $132.41. Additionally, the company's dividend has increased for 53 consecutive years. This combination of upside and income is rare among defensive names.
A Dividend King Holding Off Store Brands
Procter & Gamble (NYSE: PG) is a good example of sector rotation. PG shares have climbed over 8% in the 30 days. That raises its year-to-date growth to over 10%. The stock was basically flat before this strong run to quality and safety.
Procter & Gamble is a company many investors would consider a poster child for the encroachment by generic store brands. But that's not the story that's playing out in the company's results. Consumers are still paying up for names like Tide, Pampers, and Gillette.
In Q2 2026, the consumer products conglomerate delivered organic sales growth of over 1%. That doesn't sound impressive unless you consider how mature the company's brands are. That sales growth translated into core earnings per share (EPS) of $6.89, another 1% gain.
This also allowed Procter & Gamble to return over $15 billion to shareholders. Part of that comes from the company's dividend. The current yield is about 2.7%, and it pays out $4.35 per share annually. The company is a dividend king that has grown its dividend for 70 consecutive years. For income investors who want stability without drama, PG remains a core holding.
Can Earnings Justify a 32% Rally?
Despite expectations of tough year-over-year comparisons, Coca-Cola (NYSE: KO) has delivered strong revenue and earnings growth, with that momentum expected to continue for several quarters. But the year-to-date strength in Coke shouldn't be dismissed as a brand-name story.
In its Q2 2026 earnings report, Coke reported 5% volume growth in its global Coca-Cola trademark brand. However, this is now a diversified beverage name with brands like POWERADE and fairlife, both of which had quarterly growth that outpaced its flagship brand. That mix lets Coke grow even if soda demand cools.
That's the story. Coca-Cola is a strong company with more revenue levers to pull, and investors have been rewarding the story.
KO is up over 33% in 2026; however, skeptics might question how much growth is left with the stock close to its 52-week high of $94.10. That's also close to the consensus price target of $96.27.
Earnings will tell the tale. The company is expected to report earnings on Oct. 27 before the market opens. A strong report could drive analysts to increase their targets. In the meantime, investors can get paid to wait with this dividend king that has increased its dividend for 64 consecutive years.
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Companies Mentioned in This Article:| Company | Current Price | Price Change | Dividend Yield | P/E Ratio | Consensus Rating | Consensus Price Target |
|---|
| Walmart (WMT) | $117.96 | +0.1% | 0.84% | 42.57 | Buy | $132.41 |
| CocaCola (KO) | $92.84 | -0.7% | 2.28% | 27.88 | Moderate Buy | $96.27 |
| Procter & Gamble (PG) | $157.56 | -1.1% | 2.76% | 23.81 | Moderate Buy | $162.20 |

About Chris Markoch
Experience
Chris Markoch has been an associate editor & contributing author for DividendStocks.com since 2018.
- Professional Background: Christopher Markoch is a freelance writer and market analyst with over 30 years of experience in marketing communications, including work with financial services firms and banks. His unique blend of communication expertise and market knowledge allows him to break down complex financial topics for individual investors.
- Credentials: He holds a Bachelor of Arts in Business and Organizational Communication from The University of Akron in Akron, Ohio.
- Finance Experience: Chris has been an editor and contributing writer for DividendStocks.com since 2018 and has also written for InvestorPlace. He began writing about finance and investing in 2017, bringing a strong focus on helping readers make confident, informed decisions.
- Writing Focus: He specializes in value investing, dividend-paying stocks, and retirement-focused strategies. His work is geared toward individual investors looking to build stable, income-generating portfolios.
- Investment Approach: Chris emphasizes value and income investing while maintaining a focus on context and clarity. He believes that fundamentals and technicals are important, but they only become truly useful when paired with an understanding of a company’s story. That perspective shapes both his investing decisions and the guidance he offers to readers.
- Inspiration: “The story behind a company or stock is important to me,” Chris says. “The fundamentals or technical action are interesting, but without the why, they lack context for retail investors. That’s what I aim to deliver.”
- Fun Fact: Christopher admires thought leaders like Keith Fitz-Gerald and Shah Gilani for their sharp market insight.
- Areas of Expertise: Value investing, retirement stocks, dividend stocks, individual investing
Education
Bachelor of Arts in Business and Organizational Communication, The University of Akron, Akron, Ohio
Past Experience
InvestorPlace